Madhouse is a Chinese mobile advertising agency with a presence in Shanghai, Beijing and Guangzhou. The network specialises in mobile media and advertising solutions such as its MadSolutions – a range of mobile markeing solutions and campaign management services that operate an interactive messaging platform and can be used to build, design and optimise mobile websites. Advertisers can use Madhouse’s solutions to leverage cross-media buys, campaigns, on-pack promotions and existing CRM/member databases.
SmartMad is the network’s cloud-based mobile app advertising platform, offering wireless marketing solutions via intelligent advertising stragies. SmartMad helps advertisers achieve precise marketing objectives by supporting rich media campaigns and offers a realistic monetization solution to app developers. The network also provides the OptiMad service for full optimisation of integrated media channels and MadServing, which enables advertisers to serve ads on mobile sites based on demographic and user preferences.
- Customised ad targeting including city, carrier sub-brand, handset model, user demographic
- Place a cap on impressions, clicks and actions to customise individual campaign budgets
- SDK 3.0 includes support for Android, iOS and Windows Phone
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