Mintegral is an AI-driven, programmatic and interactive ad platform. It provides mobile user acquisition and monetisation solutions to worldwide brands and mobile developers so they can reach their marketing goals. With a particular focus on the Asia-Pacific region, Mintegral offers full stack products and one-stop mobile marketing and analytics services, from supply-side to demand-side, including Advertiser Self-serve, DSP, SSP, DMP and Creative Lab.
Key Person
Erick Fang is the chief executive officer of Mintegral, primarily responsible for product research and management of the advertising business line of the Mintegral’s group company- Mobvista.
Before joining us, Erick worked as a senior product specialist at Taobao (China) Software Co., Ltd. until July 2015. From 2012 to 2013, he worked at Umeng Tongxin (Beijing) Technology Ltd.. Prior to that, Erick worked at Beijing Baidu Network Information Technology Co., Ltd. from January 2010 to March 2011, primarily responsible for the search and promotion of business line and participated in the optimization system designing project.
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