CASEE (Cellphone Ads Serving E-Exchange) is currently China’s largest mobile advertising marketplace, providing services to advertisers that enable them to reach new audiences on the mobile web whilst offering high value monetization options to developers. CASEE specialises in highly targeted and personalised advertising campaigns in different Chinese provinces and cities (a function offered to both developers and advertisers using the platform). At present the platform has over 1000 content publishers across its ad network in different content categories, resulting in well-targeted promotional campaigns for advertisers.
On the advertising side of things, a simple five-step solution is available whereby brands can create ads, select delivery targets and channels, set prices and run campaigns using self-service tools. The ad platform utilises SSP and DSP to enable high returns on investments in advertising campaigns. A wealth of targeting options are available, including province/city, phone model and user behaviour. For developers monetization is available on Android and iPhone apps. Developers using CASEE have complete freedom to choose the type of ads run across their app real estate, and real-time stats are available to monitor revenue gained.
- Cost effective ad formats with user behaviour based tracking
- Monetize app real estate with high-quality ad campaigns and convenient payouts
- ‘Posture’ wireless Smartphone application intelligence offers advertising solutions to benefit both advertisers and developers
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