AdChina is a mobile marketing company that currently operates the leading technology-driven and fully integrated mobile internet advertising platform in China. The platform consists of a variety of software, services and solutions that connect advertisers with premium publishers and deliver campaigns across different ad formats and devices. The AdManager system is the core component of the platform, and recently its reach has been extended with the introduction of the AdChina Demand Platform (ADP) – a demand-side platform for advertisers/media agencies, and the AdChina Supply Platform (ASP) – a supply-side platform for online and mobile publishers.
AdChina’s platform has access to over 30 billion page views, with a reach of over 486 million online unique visitors and 249 million mobile internet users per month. On the DSP side of things, AdChina operates classic Mobile Display Advertising, Mobile Video Advertising and Internet Video Advertising. Across all formats, high-quality integration is a priority and advertisers can access over 400 leading Chinese sites and advertising resources, 1000 SSP trading platforms and over 200 leading mobile websites. Campaigns are quick and easy to produce and fully support custom creative. Real Time statistics contribute to effective analysis of campaigns, and customised targeting options are available to ensure full campaign efficiency.
- Target campaigns based on demographic/user attributes, behaviours, interests and consumer behaviours
- Operates mobile advertising DSP, display advertising DSP and video advertising DSP
- Large SSP connects publishers with advertisers for effective monetization
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