Yieldmo is a 2013 mobile advertising start up that runs a private ad exchange for mobile publishers and marketers – the Premium Private Platform – and aims to rethink mobile advertising to optimise the yield for publishers whilst delivering a good experience for app users and audiences. The Premium Private Platform enables the purchase of proprietary ad formats across premium app inventory.
Non-banner ads can be purchased directly from YieldMo, however advertisers have the options to do so with the assistance of agencies/DSPs/Publisher sales teams. Contextual targeting using supplementary data is available, as is demographic targeting and budgets can be set for campaigns on a CPC or CPI (per thousand) basis. YieldMo’s ad placements generally appear across 100% of publisher inventory and allow for high levels of testing and optimisation
- Private ad exchange for marketers/mobile publishers to purchase high quality non-banner ad inventory
- Compatible with DSPs, leading agencies and publisher sales teams
- Supports contextual and demographic targeting
The post YieldMo appeared first on mobyaffiliates.