Mobcircle is a media buying and mobile ad network platform with a focus on transparency and premium traffic for campaigns run on a CPM and CPC basis. The platform also features an in-house ad server with a wealth of mobile specific features, which is cloud-hosted and brings with it high levels of scalability and Real-time reporting and analytics. The ad server can be used to run direct, third party ad network and house ads by publishers and developers who have integrated the network into the app inventory.
For advertisers Mobcircle offers advanced targeting options including geographic, carrier, publication, channel, device and OS. Third party pixel tracking is available for all campaigns run on the network, and supported ad formats include banner ads, video ads, dynamic ads and full page Rich Media interstitials. Publishers and developers can enjoy full control and optimisation of ad campaigns, and track performances by data and geography. High eCPMs and fill rates are achievable and ad requests can be allocated to third party sources such as AdMob and MMedia.
- Combines data, audience and multi-channel campaign management with ad serving technology and advanced campaign targeting
- Access exchange-traded and direct media buys
- Measure ad requests, ad impressions, clicks, earnings, fill rates and CPC/CTR
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