Appodeal is a programmatic ad mediation solution for mobile apps. We increase revenue for publishers by engaging ad networks in real-time auction-based competition for every ad impression.
We have established a marketplace where ad networks compete in real-time against each other for your ad inventory. Publishers increase revenue with our programmatic ad mediation solution, which engages ad networks in auction-based competition for every ad impression.
The platform is a large auction house, accompanied by a mediation layer, that exposes a publisher’s inventory to all available buyers on the market via relationships with every major ad network, RTB exchange, and DSP. Appodeal showcases publisher inventory to the advertiser, and offers the highest rate in real time.
We believe that the mobile ad industry is unfairly built in favor of advertisers. Our mission is to bring the power back to mobile app publishers.
Performance:
- Increase ad revenue
- Highest Fillrates
- Free for publishers (NO FEEs)
Effortless:
- Integrate only one SDK – available on Android and iOS
- Immediate payouts
- Auction based mediation instead of waterfall mediation — there’s no need to manage waterfalls manually.
Control:
- Publishers have the option to continue using accounts they have already set up with different ad networks and keep special terms from those networks.
- Publishers retain all control over traffic distribution strategy. However, it’s not required to manage it.
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