AdTwirl is a performance-based mobile advertising network with an “auction style”, designed with the aim of maximising mobile inventory values and improving the ROI of mobile advertising. Based in Europe, AdTwirl works with advertisers seeking to increase brand awareness by tapping into mobile advertising and publishers who are in search of competitive revenue share and top fill rates. In addition to mobile advertising solutions for brands and publishing solutions for app developers looking to drive revenue, the network also offers an affiliate scheme which generates income for every new client referred.
AdTwirl is a self-serve ad network that understands the differing needs of mobile advertisers. The network’s algorithms offer precise ways to meet those needs, such as driving downloads and selling subscribitions, and also provides more engaging campaigns to encourage brand recall and awareness. Offering both banner and text ads, with AdTwirl brands can run a variety of CPC, CPM or CPD campaigns that are cost-effective and can be targeted according to custom requirements (country, device, network and language. For publishers, AdTwirl’s intelligent ad serving system will help maximise revenue potential based on user targeting and past performance. With eCPMs calculated on campaign performance and click bid price, publishers can also use AdTwirl as a link/banner exhange network with a 1:1 exchange ratio. Revenue share is generally set at 60/40.
- Unique auction-based ad network to run CPM, CPC, CPA, CPD or CPI campaigns
- Receive detailed campaign statistics, target according to specific requirements and run one or more graphic and text banner based campaigns
- Multiple integration options to published ads on mobile sites and apps
- Advanced live statistics to track earnings, clicks and impressions
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