ad2campaign is the data-centric Mobile Marketing platform from Affle. It provides for an integrated attribution linked programmatic media procurement (DSP) module to advertisers and agencies. ad2campaign is already being used by top advertisers globally to enhance ROI for their mobile ad spends by buying the most relevant audience targeted inventory, and to track, manage & optimise all their campaigns from a single platform. The single UI/ account view of all mobile marketing inventory and activities with data rich insights makes ad2campaign a useful tool for running mobile ad campaigns. The downloadable SDK is packed with RTB, App installs, Sales tracking, VAS Activations and App Analytics.
The core strengths of the platform include:
- Unique Attribution linked DSP platform (integrated with all top programmatic supply sources)
- Predictive algorithms on top of centralized big data intelligence to maximize ROI
- Objective Driven Optimizations with flexibility to re-market and optimize campaign delivery to ‘Like audiences’
- Actionable app analytics & CRM tools for app owners
- Integrated Ad serving for over 30 mobile centric ad units
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