Affle is a Singapore headquartered, Mobile Apps and Ads as a Service (MAAS) platform for marketers and publishers. Having started in 2006, Affle has been a pioneer in the field of mobile ad technology and has built significant scale and intelligence backed by its robust profile data and insights about millions of users, which continues to grow larger and richer by the day. Affle’s investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. Affle’s core expertise is into Building, Promoting & Monetizing mobile assets, thus helping meet all critical requirements of publishers & marketers globally. The three core parts of the Affle platform include:
1) Mobile App Development Platform (Appstudioz.com)
- Platform approach to build cross platform mobile apps
- Integrated analytics to understand consumer behavior and optimize user experience
- Significant focus on building cutting edge user experiences
- Experience of having already built 1000’s of successful mobile apps
2) Cross Screen Ad Network Platform (Ripple.ad)
- Significant global scale of own inventory thru direct publisher/developer partnerships
- Rich Media ad authoring and ad delivery suite integrated on display and social channels
- Pin-pointed targeting and retargeting solutions leveraging Affle‘s customer intelligence cloud, thus enhancing monetization and transactions
- Effective for both branding and performance based campaign objectives
3) Campaign Management, DSP & Attribution platform (ad2campaign.com)
- Integrated DSP and Attribution platform
- Objective based optimizations for programmatic media procurement yielding maximum ROI
- Intuitive dashboard to view and optimize campaign performance
- Experience of working with top global e-commerce, Telcos, VAS, Agencies and Mobile App companies to help deliver end to end user acquisition and sales maximization goals
The post Affle appeared first on mobyaffiliates.